NOW EVERYONE CAN EXERCISE
From humble beginnings to a household name in home fitness, BODIMAX has transformed the way Indonesians stay active—right from the comfort of their homes. Our commitment to innovation, quality, and customer satisfaction has earned us national recognition and multiple prestigious awards across top e-commerce platforms.
Our Journey
Founded in 2015, BODIMAX is a South Korean home gym fitness brand that has carved a strong presence in Indonesia. We began our journey by introducing our first product, the Running Machine (home treadmill), through TV Home Shopping channels like O-Channel (a subsidiary of EMTEK Group/SCTV). This strategic move positioned BODIMAX as an affordable and accessible home gym solution, especially for households in the Greater Jakarta area.
Recognizing the rising potential of Indonesia’s home fitness market, our Founder & CEO Shawn Kim took bold steps to expand the brand—building a robust brand ecosystem, strengthening our marketing strategy, and diversifying our product range to include static bikes, strength training tools, and more.
Journey to the Top of Indonesian Fitness
During the global pandemic, health became a top priority. As public spaces closed, the demand for home workout solutions skyrocketed. BODIMAX seized this moment to meet the needs of Indonesians by offering smart, space-saving, and stylish fitness equipment designed for home use.
Today, we’re not just online—we’re also present offline in 35 stores across 10 major cities, including partnerships with leading department stores like SOGO, SEIBU, AEON, LOTTE, STAR, and RAMBLA. Our products are also available on Indonesia’s top e-commerce platforms: Shopee, Tokopedia, TikTok Shop, and Blibli.
In 10 years, we’ve sold over 2 million units across 30+ product lines, establishing BODIMAX as a top brand in the home gym fitness category.
WHY INVESTING IN BODIMAX?
BODIMAX goes beyond functionality. We believe your home gym equipment should be just as thoughtful as your lifestyle. Our products feature:
- Space-saving, foldable designs for urban living
- Modern pastel colors (Mint, Pink, Blue) to match your aesthetic
- Low energy consumption with high performance
- Smart features for interactive workouts
- Easy setup and portability
And yes, all at affordable prices. Fitness should be for everyone.
Our Brand Philosophy “FIT AT HOME”
Modern life can make it hard to stay active—hectic schedules, lack of nearby gyms, self-consciousness, or a preference for privacy. That’s why we live by a simple slogan:
“FIT AT HOME”
Our mission is to make fitness accessible, comfortable, and stylish—right from the comfort of your home. We believe that you don’t have to leave your house to lead a healthier life.
Awards & Recognition
BODIMAX is proud to be one of the most recognized home gym brands in Indonesia.
The Future of Home Fitness
What’s Next?
We’ll keep listening. Keep innovating. And keep building smarter, more stylish, and more personal fitness solutions for every household in Indonesia. Because we believe fitness is not just about looking good—it’s about feeling great, wherever you are.
Let’s stay FIT AT HOME, together.
