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Founded in 2015, BODIMAX is a South Korean home gym fitness brand that has carved a strong presence in Indonesia. We began our journey by introducing our first product, the Running Machine (home treadmill), through TV Home Shopping channels like O-Channel (a subsidiary of EMTEK Group/SCTV). This strategic move positioned BODIMAX as an affordable and accessible home gym solution, especially for households in the Greater Jakarta area.
Recognizing the rising potential of Indonesia’s home fitness market, our Founder & CEO Shawn Kim took bold steps to expand the brand—building a robust brand ecosystem, strengthening our marketing strategy, and diversifying our product range to include static bikes, strength training tools, and more.
During the global pandemic, health became a top priority. As public spaces closed, the demand for home workout solutions skyrocketed. BODIMAX seized this moment to meet the needs of Indonesians by offering smart, space-saving, and stylish fitness equipment designed for home use.
Today, we’re not just online—we’re also present offline in 35 stores across 10 major cities, including partnerships with leading department stores like SOGO, SEIBU, AEON, LOTTE, STAR, and RAMBLA. Our products are also available on Indonesia’s top e-commerce platforms: Shopee, Tokopedia, TikTok Shop, and Blibli.
In 10 years, we’ve sold over 2 million units across 30+ product lines, establishing BODIMAX as a top brand in the home gym fitness category.
BODIMAX goes beyond functionality. We believe your home gym equipment should be just as thoughtful as your lifestyle. Our products feature:
Space-saving, foldable designs for urban living
Modern pastel colors (Mint, Pink, Blue) to match your aesthetic
Low energy consumption with high performance
Smart features for interactive workouts
Easy setup and portability
And yes, all at affordable prices. Fitness should be for everyone.
Modern life can make it hard to stay active—hectic schedules, lack of nearby gyms, self-consciousness, or a preference for privacy. That’s why we live by a simple slogan:
“FIT AT HOME”
Our mission is to make fitness accessible, comfortable, and stylish—right from the comfort of your home. We believe that you don’t have to leave your house to lead a healthier life.
BODIMAX is proud to be one of the most recognized home gym brands in Indonesia.
BODIMAX was honored with the “Best Rising Star Sport” award from BLIBLI, recognizing our rapid growth and breakthrough into the Indonesian fitness market. This award marked a pivotal moment—solidifying our position as a promising brand to watch in the sports and wellness category.
Our momentum continued with a double win in 2023. We clinched “Best Sales in Sport & Hobby” from Tokopedia, one of Indonesia’s largest e-commerce platforms, thanks to consistently high demand and customer satisfaction. In the same year, we also became the “Top Seller” in the Sports & Gym category during TikTok’s massive 8.8 shopping festival—proving that our products resonated with younger, digitally savvy consumers.
Shopee recognized us with the “Brand Excellence in Lifestyle” award for our outstanding brand image, customer engagement, and performance. We were also named “Indonesia Best Choice” for our consistent reliability and product quality. Topping it off, we were awarded “Most Innovative Brand,” thanks to our smart, compact, and stylish fitness equipment that set new standards in home workouts.
Our journey toward excellence continues with a prestigious nomination for SUPERBRANDS 2025 in the category of Gym Equipment & Home Fitness. This acknowledgment reflects the strong emotional connection we’ve built with our customers and our growing reputation as a trusted fitness partner across Indonesia.
What’s Next?
We’ll keep listening. Keep innovating. And keep building smarter, more stylish, and more personal fitness solutions for every household in Indonesia. Because we believe fitness is not just about looking good—it’s about feeling great, wherever you are.
Let’s stay FIT AT HOME, together.
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